Apple Leisure Group

  • Program Manager, CRM

    Job Locations US-PA-Newtown Square
    Posted Date 2 months ago(2/19/2018 3:19 PM)
    Job ID
    2018-1077
    # of Openings
    1
    Category
    Program Management
  • Overview

    We are looking for a passionate, proven Marketing Program Manager to lead CRM strategy and execution for Applevacations.com. You will create the vision for how Applevacations.com builds and manages relationships with customers to create long term value for both parties. Working closely with Creative Services, Analytics, and the broader marketing organization, you will drive the execution of your CRM vision. You will develop a deep empathy with customers and work to anticipate and solve their needs in a fun and engaging way.

    Responsibilities

    Everyday you will…
     

    • Drive substantial growth in the AV.com email program
    • Develop and implement triggered email campaigns
    • Create and execute personalization strategies with our customer data
    • Lead the continued development of AV.com’s email and CRM programs, with a focus on automation, segmentation, and targeting
    • Bring creative energy, challenge established thinking, and discover new and innovative ways to solve customer problems
    • Gain understanding for what our users are doing and why – analytics, interviews, and more.

    Qualifications

    • 3+ years experience in high performance, customer-centric companies
    • Bachelor’s degree required, preference for marketing-related field
    • Excellent written and verbal presentation and communication skills; ability to easily communicate with all levels (executives, employees across multiple disciplines)

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